Blogging can help “boost” you to travel writing success! There are many blogs on the internet, but make sure your blog is unique and helpful to readers. Do not post blogs just to have something on your website. Put some thought into what you write.
To gain readership to your blog, you could give a checklist or newsletter away for free. Building an opt-in list is a great way to drive traffic to your blog. Try to build a list of 1,000 emails. If this seems to daunting, set-up milestones. Perhaps your first milestone will be 100 emails, then 300, and so on and so forth. This may take some time, but you’ll get there.
Once your blog develops traffic, you may consider hiring some people to help you write the content. Make sure you are comfortable with the writers you hire. Ask to see samples of their work.
A Blog Builds Travel Writing Success
- Developing relationships with readers. Develop relationships with your readers and really “get to know them.” They can give you valuable feedback that you can use to enhance your travel writing.
- Blogging for others. Most companies have no idea how long it takes to blog and to keep it going. Companies have three choices: 1) let the blog expire, 2) keep utilizing employees who could be working on other projects, or 3) hire a freelancer. They could utilize your blogging services. After all, you already have a relationship with your client, blog for them, and understand their business.
- Self Promotion. Your blog can be used as your portfolio portfolio. Use your blog posts as samples of your writing. Submit samples to organizations that are looking to hire bloggers. Don’t forget about using SEO. Blogs are “crawled” by search engines after you post new information. It takes about two or more weeks for a search engine to crawl regular websites.
- Affiliate Marketing. Make money from your blog with affiliate marketing. Sign up with a couple of affiliates and get paid to “promote and sell” their products. Affiliate marketing can take some time to understand. If you’re a newbie, research affiliate marketing. Know and understand what it’s all about before you sign up with a bunch of affiliates.
Some Blogging Rules
- Write in your tone and style. Give your blog some personality. It’s all right to want to emulate your favorite travel writer, but do not “copy” his or her style. Be your own writer.
- Create unique content that will captivate readers. Is your content boring? Is it useful? Readers want to read useful and good information. Don’t waste their time by publishing information that will not be of use to them.
- Keywords. Use keywords and phrases in your blog. However, do not go overboard. Use Google AdWords Keyword tool and check the keyword competition. If you are running ads for your blogs, you want to ensure that you do not have high competition.
- Give a linkback. If you are going to quote something from a person’s blog, make sure you give them a linkback. Do you remember how you had to “cite” your work in a research paper? Do the same thing in a blog. You do not want someone coming after you for copyright infringement. Not only that — it’s common sense and common courtesy.
Think of a blog as a virtual online party. When you go to a party you carefully select your outfit, are polite and respectful, engage in conversation, inquire about the people around you, and listen to them. You want to be interested in others and not be self-absorbed.
Build trusting relationships takes times. You must get people interested in wanting to know more about you. Before you know it, people from all over the world will be reading your blog.
Please note: watch out for scrapers on the internet. These nasty people will “lift” your blog and use it to build their website. Google is supposed to catch these blogs, but sometimes they do not.
It will behoove you to periodically check your blog posts to see if you are being scraped. Take action if you are. Notify Google and the webmaster of the blog that scraped you. Ask the “webmaster” for a “linkback” to your blog. Chances are the webmaster may “ignore” you, but Google will not. They frown upon scrapers!